OTT Platform Innovation Challenge 2022
Problem Statement
Though the mass people of Bangladesh are watching the contents of OTT platforms on a large scale, it has not still reached its full potential. A blended OTT platform system consisting of education & entertainment has the most impact on the mass. The reasons behind the problem are as follows-
- Lack of OTT platforms disseminating government visions
- Lack of OTT platforms to facilitate User-Generated Content creation
- Absence of quality engaging content for targeting the youth
- Lack of efficient AI use to analyze consumer behavior to provide preferred contents
- Lack of blockchain usage ensuring intellectual ownership of contents verification to help pay creators
- Absence of collaboration with Govt., Private Sectors, INGO, NGO, Development Sectors.
- Absence of contents specifically targeting future ready citizen
Outcome/results expected
Once the above-mentioned challenges are addressed, the intended benefits likely to be achieved are as follows but not limited to:
- The citizens will have better access to information regarding government services and initiatives through OTT platform. This will help them improve their quality of life.
- AI will help in producing the content of people’s choice, weed out the content of religious, political, or social bias, and help streamers find tips for unblocking geo-restricted libraries from top streaming services.
- With high-quality edutainment content, this platform will promote a better culture that will help the young generation build a richer mindset.
- With the integration of social values in the content, criminal tendency and extremism will reduce and nationalism will be instilled among the youth.
- The platform will help independent content creators to emerge on a broader scale, as here they can upload their content for a nationwide promotion for a minimum charge.
- Blockchain usage will prevent content theft and ensure royalty payment for artists.
- Besides having a content-consuming platform, content creators will have access to a content creation resource platform (stock footage/animation/template) that will reflect the Bangladeshi culture and heritage.
- Once the website has a constant and regular input of content, the content consumption pattern from website views can be utilized to generate insights from website analytics in identifying the subjects of public interest. Therefore, the government will better understand the citizens’ mindset.
Minimum viable features:
Not limited to:
- Platform in edutainment format
- Genre-wise content division using AI (government service, education, health, agriculture, skills, kids, entertainment, etc.)
- Scope of user-generated content creation
- Scope of using Blockchain to ensure intellectual ownership verification of content
- Scope of subscription (premium content) and advertisement (free content)
- Easy contents monetization, publishing, management, and storage process
- Content resource platform that reflects Bangladeshi culture and heritage
- Scope of Apps and various pages
- Includes Everything, Out-of-the-Box. Fully Managed
Beneficiary:
Target (Citizen): All Internet users of Bangladesh especially aged 13-40 years.
Process
FAQ
What is an Innovation Challenge?
Innovation Challenge is about solving a well-regarded problem. a2i circulates the problem and innovators are asked to submit their idea or solution to solve that.
How many days are required to get the final results?
It may take about three months from the launch date.
What are the evaluation stages?
Generally, 4 steps of the process, shortlisting, Bootcamp, technical evaluation, and approval from the Executive Committee.
What are the selection criteria?
innovative concept, feasibility, strategy, implementation plan, management team, etc.
What additional support will be given to the innovators?
Marketing, promotion, partnership, intellectual property support, fundraising, mentoring, training, etc. will be given from seed to growth and scale-up stages.
What is the winning prize?
Up to 1 crore BDT, considering the due diligence and technical evaluation.
Should I submit a technology-based solution?
a2i Innovation Fund invites innovators to solve problems with technology-based solutions.
Why should I participate in the Innovation Challenge?
Innovators have the opportunity to participate in national problem-solving as well as financial, technical, mentoring and other necessary support from a2i and industry leaders.
Who is eligible to submit an idea/solution?
Any individual/team/company/consortium/organization is eligible.
What to do if I don’t get a confirmation email?
It would usually mean that you have not been selected primarily.
Where to contact for any query or feedback?
Any query of generic nature related to content, design, service, or technological issues can be sent through email or contact form.
What to do if I face any problems regarding registration, login, password recovery or difficulty in submission?
Delete/clean your browser history, cache, or cookies and try again. If you still face difficulty, please email us at aif.support@a2i.gov.bd or contact us through the Contact Form.
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