
Pregnancy Monitoring Innovation Challenge 2022

Problem Statement
Pregnancy is a natural process that results in a series of physiological and psychological changes in a pregnant woman. As a result, even a normal pregnancy may end in potentially life-threatening maternal and fetal complications. Most women do not experience emergencies during pregnancy, but any woman could. A large number of pregnant women do not have access to this service due to a shortage of health workforce, lack of knowledge, and some socio-cultural factors that hinder women’s access to adequate health care services during pregnancy. All of these factors highlight the need for personalized and continuous monitoring of pregnant women for the safety and well-being of both the pregnant woman and neonates.
The aim of this challenge is to create a two-way communication system in which pregnant women of different demography and stages of pregnancy journey may obtain timely pregnancy information and receive health care services at times of their need to unlock everyday challenges.
This innovation has two separate components, which are as follows:
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Component 1: Disseminate behavior change communication (BCC) messages and capture basic
health-related parameters:
To develop a holistic digital ecosystem that could disseminate behavior change communication messages quickly and easily to women about the importance of maternity and neonatal care. That could enhance a woman’s self-management and improve knowledge and practices related to maternal & neonatal care. In addition, this innovation would daily collect the basic health-related data of pregnant women (such as pulse, blood pressure, temperature, sleep, movement, etc.) to detect pregnancy complications early. -
Component 2: interactive systems to receive health care services:
There would be an interactive system (such as phone-based, internet-based, Interactive Voice Response (IVR), chatbot, wearable devices, etc.) that could provide emergency support and acts as a lifestyle guide platform providing authentic health care information, reliable suggestion, and relevant services at the fingertips of the pregnant women at times of their needs.
Outcome/results expected
- Improve knowledge and behaviors related to maternal and newborn health (MNH) care.
- Increase antenatal care (ANC), postnatal care (PNC), and facility delivery
- Increase delivery by the skilled birth attendant.

Process
FAQ
What is an Innovation Challenge?
Innovation Challenge is about solving a well-regarded problem. a2i circulates the problem and innovators are asked to submit their idea or solution to solve that.
How many days are required to get the final results?
It may take about three months from the launch date.
What are the evaluation stages?
Generally, 4 steps of the process, shortlisting, Bootcamp, technical evaluation, and approval from the Executive Committee.
What are the selection criteria?
innovative concept, feasibility, strategy, implementation plan, management team, etc.
What additional support will be given to the innovators?
Marketing, promotion, partnership, intellectual property support, fundraising, mentoring, training, etc. will be given from seed to growth and scale-up stages.
What is the winning prize?
Up to 1 crore BDT, considering the due diligence and technical evaluation.
Should I submit a technology-based solution?
a2i Innovation Fund invites innovators to solve problems with technology-based solutions.
Why should I participate in the Innovation Challenge?
Innovators have the opportunity to participate in national problem-solving as well as financial, technical, mentoring and other necessary support from a2i and industry leaders.
Who is eligible to submit an idea/solution?
Any individual/team/company/consortium/organization is eligible.
What to do if I don’t get a confirmation email?
It would usually mean that you have not been selected primarily.
Where to contact for any query or feedback?
Any query of generic nature related to content, design, service, or technological issues can be sent through email or contact form.
What to do if I face any problems regarding registration, login, password recovery or difficulty in submission?
Delete/clean your browser history, cache, or cookies and try again. If you still face difficulty, please email us at aif.support@a2i.gov.bd or contact us through the Contact Form.
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